The sweet spot of taste, value and romance in every cup
For almost 100 years, Fleetwood Coffee has offered superior freshly roasted coffee for your kitchen at a fair price. Launched in 1925 from Chattanooga, Tennessee, this family-owned coffee roastery sourced higher-grade green coffee beans and perfected a SupAromatized™ roasting process to create Fleetwood Coffee’s clean, harmonious taste.
Founded by the King family, Fleetwood Coffees remained in Chattanooga and grew into one of the Southeast’s best-selling coffee brands for nearly 50 years. The coffee’s smooth romantic taste sustained the Southeast’s working class through the Depression era, wartimes, and three subsequent decades.
After being sidelined by mainstream coffees since the 1970s, the current wave of knowledgeable coffee enthusiasts seeking affordable superior coffee demands the return of this classic, uncomplicated brand. In 2019, Roastmaster John Clark recognized the value of the brand’s resurrection for this era’s coffee drinkers.
Using the same profile and SupAromatized™ process, our family continues roasting Fleetwood coffees in East Tennessee. The coffee’s soft body, moderate acidity, and clean-harmonious taste make the resurgence of this classic cup a natural success.
Make this the day you discover Fleetwood coffee and enjoy the sweet spot of taste, value, and romance in your cup.
What is SupAromatized™?
Originally trademarked by the King family for Fleetwood Coffees, this term refers to the custom roasting process for each Fleetwood coffee variety.
This roasting profile ensures that each bag features Fleetwood’s heightened smooth flavor and consistency of quality. Fleetwood’s Roastmaster precisely controls the coffee’s entire journey from green seed to freshly roasted beans bagged and sealed to ensure Fleetwood’s signature taste.